The nationwide campaign was launched on February 15. It promotes a new service- parcels to parcel locker and collection points. Many users were waiting for such a solution.

In the latest campaign, OLX emphasizes that each of us should have a choice of how to pick up the purchased items. We can go for them personally and pursue our goals – for example love for travel or meeting new people at the same time, but we can also choose the option of delivery to parcel locker or collection points. This solution will allow to meet the needs of the fans of the earlier functioning of the service but also lovers of modern methods who value convenience.

The stories show different ways of collecting parcels and the circumstances that accompany them. All have the same punch line – everyone chooses what is best for them and what brings them the most happiness.

Scenes were filmed in different locations  in Poland with the use of drones. Thanks to this, it was possible to obtain the film character of the spots: Our latest campaign was created under the most rock and roll circumstances so far. The whole team got on the bus and we went on tour in search of locations and beautiful views

-says Marcin Sienkowski, Head of Marketing at OLX.

The campaign can be followed on national and thematic TV stations, on the radio (including RMF FM, Radio Zet and Eska) and on VOD platforms. Additionally, over 1,200 InPost parcel locker have been covered with advertising materials.

The communication strategy and the creative concept of the project were prepared by the BBDO agency. Lucky Luciano Pictures is responsible for the production. Post-production: Xantus TV, Juice (audio). Directed by Tadeusz Śliwa, cinematographer Marek Sanak. Media was planned and bought by media agency Media Concept.

During this special time, thanking you for your cooperation so far, the entire team of Media Concept wishes you:

Magical moments spent with your loved ones,

Energy to overcome adversity,

Realization of all intended goals,

Reflections on the past year,

Yyy… and lots of humor!

Chance to rebuild broken ties,

Harmony of spirit,

Rejoicing the smallest gestures,

Including the presence of another human being,

Silence and peace after this difficult year,

The good days,

Many successes in the professional and private field,

Actual Christmas atmosphere,

Satisfaction from filling your innermost dreams

!

Used car batteries pose a serious threat to the environment. For several years, Centra Exide has been conducting an awareness campaign on how to handle used equipment so as not to harm the environment and how to reuse its raw materials in recycling. On the dedicated website akumulator.pl you can find a handful of useful tips, not only about used products, but also tips on choosing a new car battery, proper use of it or safe driving.

The campaign started in October and will run until January. The campaign includes thematic stations, and online activities: banner advertising on automotive websites.

Media Concept agency is responsible for planning, buying and coordinating the media.

House or flat? From the developer or the aftermarket? In the city center or outside the city? Or maybe in an old, historic tenement house? Such dilemmas are faced by the target group of Otodom (OLX Group), a real estate website. In the new campaign, the diverse offer tailored to each client, which is available at Otodom, was highlighted.

“When buying or renting a property, we ask ourselves a number of questions and face many choices. How many dreams, so many possibilities – we hear in the ad. And it is true, but regardless of preferences, even very unusual ones, we can find a dream house or apartment on our website, ”says Agata Polińska, Head of Marketing and C2C Otodom.

Spot, the main format used in the campaign, will be shown, among others in Polsat, TVN and thematic channels (eg Domo+ and Discovery), as well as on VOD. Otodom has also planned activities in social media, and the website itself will feature guide articles.

The creative was prepared by the 180heartbeats + JUNG v MATT agency. F25 is responsible for the production. Media was planned and bought by media agency Media Concept.

Until the pandemic, remote work was rare in our company. Although we had this opportunity in justified cases, few of us took adventage of it. It seemed to us that the nature of our work requires a daily presence in the office and if not for the necessity of social isolation, we would probably still live in this conviction.

One day when we heard the message: From Monday we start home office mode, we had no idea what to expect. However, we knew that this situation will have many limitations and challenges.

What were the beginnings like?

Since the first coronavirus case had been recorded in Poland, the situation changed dynamically and decisions were made very quickly. Within a few days we faced the challenge of reorganizing the entire company into remote mode. It was necessary to prepare computers, install all necessary programs and applications, and set a new task schedule and communication system. We took these tasks very seriously, because we all had one goal – we did not want our clients to feel any negative effects.

When we implemented the new work system and set up home offices, it was time for a self-discipline test. For some, the beginnings were not easy – taking care of children, family responsibilities, a sense of social alienation and a lot of other distractions, which made it difficult to feel like in normal work. In the end, however, we all adapted to the new reality and began to find ourselves better in it.

Advantages and disadvantages of remote work

We have noticed that home office has many benefits. Thanks to the fact that we did not waste time on commuting and standing in traffic jams, we had more time to rest or to strengthen family ties, and our family finally had a chance to understand exactly what media planning and buying actually means. Sometimes separating private and professional life was not easy, but thanks to mutual motivation and ability to set priorities, we carried out our tasks as effectively as before.

Although working from home has many benefits, there are things we couldn’t pack in a bag and take home with us. The most troubled for us was the lack of a company atmosphere that could not be reproduced on messengers or through telephone conversations. We also lacked daily rituals for example eating lunch together, talking by coffee machine or jokes that could relieve stressful situations.

What have we learned?

Thanks to home office, we looked from a different perspective on all activities taking place in our company and saw that many processes can be improved. Video conferences have successfully replaced meetings with clients, electronic document flow has accelerated our projects, and team communication has become even more effective. We stopped postponing a lot of things for later, and we learned to respond to internal emails almost immediately. Paradoxically, constricted communication meant that we began to understand each other even better.

It turned out that the lack of supervisor does not impact our productivity, and the daily presence in the office is not necessary for everyone to know what to do. Home office forced us to greater autonomy and independence in making decisions, which we consulted with eachother more often before.

Until now, it seemed to us that we are a good team, but thanks to the pandemic we feel even more integrated. With this awareness we will return to the office. We hope soon.

Source: Text based on a survey of Media Concept employees about working from home.