The Otodom real estate website has been operating on the market for 15 years. There is no doubt that as the most popular real estate website in Poland, it has helped many people in their search for the perfect house or flat. Today, as a market leader, it has ambitions to expand this role in order to inspire, advise and assist in making informed decisions. The new business strategy requires a clear emphasis, hence the decision to refresh the visual identification and a new communication platform.
On 6th September, along with the rebranding, a new advertising campaign was launched under the slogan “Otodom that suits me”. The main axis of communication is based on a series of 3 spots. The narrators of the stories presented are played by houses and apartments that tell how they first met the owners.
The campaign uses 30″ and 45″ spots, which can be watched on national and thematic stations. The TV activity is complemented by the sponsorship of the “House Hunters” program on HGTV, as well as radio and digital activities.
The online campaign is the responsibility of the SalesTube agency, the dotRelations agency is responsible for brand communication in social media channels, and Havas PR Warsaw is responsible for PR activities. Media Concept is responsible for planning, buying and coordinating the media.
The Otodom website is also launching a new Happy Home initiative. Its first installment is the Study of the well-being of Poles at their place of residence, carried out in cooperation with SWPS psychologists. The report can be found at: https://blog.otodom.pl/raport_szczesliwa_cztery_sciany.pdf