Otodom with a new image campaign and visual identification

Otodom logo

The Otodom real estate website has been operating on the market for 15 years. There is no doubt that as the most popular real estate website in Poland, it has helped many people in their search for the perfect house or flat. Today, as a market leader, it has ambitions to expand this role in order to inspire, advise and assist in making informed decisions. The new business strategy requires a clear emphasis, hence the decision to refresh the visual identification and a new communication platform.

On 6th September, along with the rebranding, a new advertising campaign was launched under the slogan “Otodom that suits me”. The main axis of communication is based on a series of 3 spots. The narrators of the stories presented are played by houses and apartments that tell how they first met the owners.

The campaign uses 30″ and 45″ spots, which can be watched on national and thematic stations. The TV activity is complemented by the sponsorship of the “House Hunters” program on HGTV, as well as radio and digital activities.

The online campaign is the responsibility of the SalesTube agency, the dotRelations agency is responsible for brand communication in social media channels, and Havas PR Warsaw is responsible for PR activities. Media Concept is responsible for planning, buying and coordinating the media.

The Otodom website is also launching a new Happy Home initiative. Its first installment is the Study of the well-being of Poles at their place of residence, carried out in cooperation with SWPS psychologists. The report can be found at: https://blog.otodom.pl/raport_szczesliwa_cztery_sciany.pdf

Otodom with a new image campaign and visual identification Read More »

Uncompromising tradition and future without compromise – image campaign of the electric Jaguar I-PACE

Jaguar is a special brand, firmly embedded in history, and at the same time innovative and experimental. It’s in Jaguar blood to be uncompromising. And so is the electric Jaguar I-PACE, which transcends the boundaries of time and is the British brand’s response to the coming future. It combines the best traditions with the latest technologies and modern design.

The campaign presenting the classic and electric Jaguar includes not only dozens of billboards across the country, but also press ads and a digital campaign using a number of online formats and channels.

The image-building activities were complemented by a special action – a unique program was published on the Onet Facet website, in which a well-known TV presenter looks into the history of the Jaguar brand and tests an electric SUV on the racetrack together with fans of the classic cars. The material can be viewed at this link.

The creative concept of the campaign was prepared by the JUST agency. Media Concept is responsible for planning, buying and coordinating the media.

Uncompromising tradition and future without compromise – image campaign of the electric Jaguar I-PACE Read More »

New advertising campaign of the Sumin products

In April, the Sumin company started the new communication of products from its portfolio. It includes various categories: plant food, plant control and protection, the Zielona Apteka line and sanitary hygiene.

Advertising activities are carried out until mid-June, they include sponsorship of many different programs in national and thematic channels and cooperation with influencers. The aim of the campaign is to increase the awareness of the Sumin brand and to present the portfolio.

Media Concept is responsible for planning, buying and coordinating the media.

New advertising campaign of the Sumin products Read More »

Happy Easter!

To all our clients, partners, associates and friends,

in the occasion of the upcoming Easter, we would like to make a basket of Easter wishes:

spring moods that will result in true joy, well-deserved rest and all prosperity in private and professional life

let the moments spent with your loved ones fill everyone with undying optimism and hope for the next days.

Happy Easter! Read More »

OLX shipments – new advertising campaign with the participation of Janusz Chabior

The nationwide campaign was launched on February 15. It promotes a new service- parcels to parcel locker and collection points. Many users were waiting for such a solution.

In the latest campaign, OLX emphasizes that each of us should have a choice of how to pick up the purchased items. We can go for them personally and pursue our goals – for example love for travel or meeting new people at the same time, but we can also choose the option of delivery to parcel locker or collection points. This solution will allow to meet the needs of the fans of the earlier functioning of the service but also lovers of modern methods who value convenience.

The stories show different ways of collecting parcels and the circumstances that accompany them. All have the same punch line – everyone chooses what is best for them and what brings them the most happiness.

Scenes were filmed in different locations  in Poland with the use of drones. Thanks to this, it was possible to obtain the film character of the spots: Our latest campaign was created under the most rock and roll circumstances so far. The whole team got on the bus and we went on tour in search of locations and beautiful views

-says Marcin Sienkowski, Head of Marketing at OLX.

The campaign can be followed on national and thematic TV stations, on the radio (including RMF FM, Radio Zet and Eska) and on VOD platforms. Additionally, over 1,200 InPost parcel locker have been covered with advertising materials.

The communication strategy and the creative concept of the project were prepared by the BBDO agency. Lucky Luciano Pictures is responsible for the production. Post-production: Xantus TV, Juice (audio). Directed by Tadeusz Śliwa, cinematographer Marek Sanak. Media was planned and bought by media agency Media Concept.

OLX shipments – new advertising campaign with the participation of Janusz Chabior Read More »