Fixly with a new brand hero and brand strategy

At the beginning of May promotional campaign of Fixly, the Internet platform for ordering contractors, with over 400 different types of services, was launched.

The new communication under the slogan “Fix Lee, as Fixly for services” presents the brand as a hero who, regardless of the circumstances, always watches over the solution of problems that arise for the individual. Due to the fact that Fixly knows clients’ needs perfectly, Fixly provides a complacency and control over the situation. It makes things happen more efficiently and saves people their precious time.

The campaign uses 6 “, 15” and 30 “spots, which can be viewed on social media and on VOD platforms, as well as busbacks in the 10 largest agglomerations.

Feeders Agency is responsible for the preparation of the spot. The spot was produced by the Warsaw Production and directed by Aurelia Frydrych-Zdanowska and Paweł Zdanowski. Image and sound post-production took place at Film Garden. Media Concept is responsible for the planning and buying the media.