Fixly with a new brand hero and brand strategy

At the beginning of May promotional campaign of Fixly, the Internet platform for ordering contractors, with over 400 different types of services, was launched.

The new communication under the slogan “Fix Lee, as Fixly for services” presents the brand as a hero who, regardless of the circumstances, always watches over the solution of problems that arise for the individual. Due to the fact that Fixly knows clients’ needs perfectly, Fixly provides a complacency and control over the situation. It makes things happen more efficiently and saves people their precious time.

The campaign uses 6 “, 15” and 30 “spots, which can be viewed on social media and on VOD platforms, as well as busbacks in the 10 largest agglomerations.

Feeders Agency is responsible for the preparation of the spot. The spot was produced by the Warsaw Production and directed by Aurelia Frydrych-Zdanowska and Paweł Zdanowski. Image and sound post-production took place at Film Garden. Media Concept is responsible for the planning and buying the media.

Christmas wishes 2021

Dear customers, friends and colleagues,

The 2021 was full of many challenges.

Together we faced the emerging difficulties.

And together we were happy with the successes we achieved.

It’s time to stop and thank you for another successful year of cooperation and for trust, which you give us.

We wish you all a constant passion for doing this, which brings you real joy and another full year endless possibilities, both professional and private.

Finally, we wish you what is most important – a family atmosphere full of warmth.

May the wishes that we will soon hear from our loved ones come true.

Centra Excide returns once again with the educational campaign – Turn on Eco-thinking

Used car batteries are waste posing a particular threat to the environment.

Exide Technologies once again promotes pro-ecological behavior and pays attention to the selection of a battery that meets the energy needs of a given car, periodically prophylactic diagnostics, and when it is used up, recycling it.

The campaign started in October and will last until the end of December. The TV campaign includes thematic stations, and the online activity is complemented by the use of graphic advertisements on automotive portals.

Media Concept is responsible for planning, buying and coordinating the media.

A new promotional campaign for the Valdinox brand

New promotional campaign for Valdinox, a Polish brand of cookware and kitchen tools dedicated to chefs and enthusiasts of culinary arts, has started. By means of an extensive campaign, Valdinox wants to reach the target group who has not yet had the opportunity to test their dishes.

During the campaign, sponsorships will be carried out on television, including TVN’s “Kuchenne Rewolucje” program hosted by Magda Gessler. In addition, product placement and a competition in  “Ewa Gotuje” program are planned, broadcasts of individual episodes will be available from October to December 2021 on Polsat.

As part of promotional activities, there will also be a campaign with influencers on YouTube, with the placement of Valdinox products in films of such creators as Ania Bardowska, Tomasz Strzelczyk “Oddasz Fartucha” or Piotr Ogiński from the channel “Kocham Gotować”.

To support the TV campaign, a press campaign has been planned in the most widely read Polish culinary and thematic magazines, incl. Claudia or Moje Gotowanie.

Media Concept is responsible for planning, buying and coordinating the media.

Otodom with a new image campaign and visual identification

Otodom logo

The Otodom real estate website has been operating on the market for 15 years. There is no doubt that as the most popular real estate website in Poland, it has helped many people in their search for the perfect house or flat. Today, as a market leader, it has ambitions to expand this role in order to inspire, advise and assist in making informed decisions. The new business strategy requires a clear emphasis, hence the decision to refresh the visual identification and a new communication platform.

On 6th September, along with the rebranding, a new advertising campaign was launched under the slogan “Otodom that suits me”. The main axis of communication is based on a series of 3 spots. The narrators of the stories presented are played by houses and apartments that tell how they first met the owners.

The campaign uses 30″ and 45″ spots, which can be watched on national and thematic stations. The TV activity is complemented by the sponsorship of the “House Hunters” program on HGTV, as well as radio and digital activities.

The online campaign is the responsibility of the SalesTube agency, the dotRelations agency is responsible for brand communication in social media channels, and Havas PR Warsaw is responsible for PR activities. Media Concept is responsible for planning, buying and coordinating the media.

The Otodom website is also launching a new Happy Home initiative. Its first installment is the Study of the well-being of Poles at their place of residence, carried out in cooperation with SWPS psychologists. The report can be found at: https://blog.otodom.pl/raport_szczesliwa_cztery_sciany.pdf