Otodom with a new image campaign and visual identification

Otodom logo

The Otodom real estate website has been operating on the market for 15 years. There is no doubt that as the most popular real estate website in Poland, it has helped many people in their search for the perfect house or flat. Today, as a market leader, it has ambitions to expand this role in order to inspire, advise and assist in making informed decisions. The new business strategy requires a clear emphasis, hence the decision to refresh the visual identification and a new communication platform.

On 6th September, along with the rebranding, a new advertising campaign was launched under the slogan “Otodom that suits me”. The main axis of communication is based on a series of 3 spots. The narrators of the stories presented are played by houses and apartments that tell how they first met the owners.

The campaign uses 30″ and 45″ spots, which can be watched on national and thematic stations. The TV activity is complemented by the sponsorship of the “House Hunters” program on HGTV, as well as radio and digital activities.

The online campaign is the responsibility of the SalesTube agency, the dotRelations agency is responsible for brand communication in social media channels, and Havas PR Warsaw is responsible for PR activities. Media Concept is responsible for planning, buying and coordinating the media.

The Otodom website is also launching a new Happy Home initiative. Its first installment is the Study of the well-being of Poles at their place of residence, carried out in cooperation with SWPS psychologists. The report can be found at: https://blog.otodom.pl/raport_szczesliwa_cztery_sciany.pdf

Happy Easter!

To all our clients, partners, associates and friends,

in the occasion of the upcoming Easter, we would like to make a basket of Easter wishes:

spring moods that will result in true joy, well-deserved rest and all prosperity in private and professional life

let the moments spent with your loved ones fill everyone with undying optimism and hope for the next days.

OLX shipments – new advertising campaign with the participation of Janusz Chabior

The nationwide campaign was launched on February 15. It promotes a new service- parcels to parcel locker and collection points. Many users were waiting for such a solution.

In the latest campaign, OLX emphasizes that each of us should have a choice of how to pick up the purchased items. We can go for them personally and pursue our goals – for example love for travel or meeting new people at the same time, but we can also choose the option of delivery to parcel locker or collection points. This solution will allow to meet the needs of the fans of the earlier functioning of the service but also lovers of modern methods who value convenience.

The stories show different ways of collecting parcels and the circumstances that accompany them. All have the same punch line – everyone chooses what is best for them and what brings them the most happiness.

Scenes were filmed in different locations  in Poland with the use of drones. Thanks to this, it was possible to obtain the film character of the spots: Our latest campaign was created under the most rock and roll circumstances so far. The whole team got on the bus and we went on tour in search of locations and beautiful views

-says Marcin Sienkowski, Head of Marketing at OLX.

The campaign can be followed on national and thematic TV stations, on the radio (including RMF FM, Radio Zet and Eska) and on VOD platforms. Additionally, over 1,200 InPost parcel locker have been covered with advertising materials.

The communication strategy and the creative concept of the project were prepared by the BBDO agency. Lucky Luciano Pictures is responsible for the production. Post-production: Xantus TV, Juice (audio). Directed by Tadeusz Śliwa, cinematographer Marek Sanak. Media was planned and bought by media agency Media Concept.

Centra Exide educates how to handle car battery

Used car batteries pose a serious threat to the environment. For several years, Centra Exide has been conducting an awareness campaign on how to handle used equipment so as not to harm the environment and how to reuse its raw materials in recycling. On the dedicated website akumulator.pl you can find a handful of useful tips, not only about used products, but also tips on choosing a new car battery, proper use of it or safe driving.

The campaign started in October and will run until January. The campaign includes thematic stations, and online activities: banner advertising on automotive websites.

Media Concept agency is responsible for planning, buying and coordinating the media.

Good advice in the Otodom campaign

House or flat? From the developer or the aftermarket? In the city center or outside the city? Or maybe in an old, historic tenement house? Such dilemmas are faced by the target group of Otodom (OLX Group), a real estate website. In the new campaign, the diverse offer tailored to each client, which is available at Otodom, was highlighted.

“When buying or renting a property, we ask ourselves a number of questions and face many choices. How many dreams, so many possibilities – we hear in the ad. And it is true, but regardless of preferences, even very unusual ones, we can find a dream house or apartment on our website, ”says Agata Polińska, Head of Marketing and C2C Otodom.

Spot, the main format used in the campaign, will be shown, among others in Polsat, TVN and thematic channels (eg Domo+ and Discovery), as well as on VOD. Otodom has also planned activities in social media, and the website itself will feature guide articles.

The creative was prepared by the 180heartbeats + JUNG v MATT agency. F25 is responsible for the production. Media was planned and bought by media agency Media Concept.