New campaign for Range Rover Sport

Range Rover Sport exposure in the airport

At the beginning of April, a promotional campaign was launched for the Range Rover Sport – a luxurious hybrid SUV that stands out in its category for its unique off-road capabilities.

Great attention was paid to every detail when designing the Range Rover Sport. RR Sport has a wading depth of up to 90 cm and seven off-road modes to choose from. Current communication under the slogan “Nothing has to be done. Can do anything” presents the car as one for which there are no limits.

The beginning of the campaign was focused on a video format that presented Range Rover Sport and built brand awareness. Then, performance activities were implemented to acquire leads in various digital channels. The campaign also used various outdoor advertising media – from digital screens to a several dozen-meter-long board on the access flyover to Chopin Airport. In May and June, the car is also displayed in the departures area. The entire campaign is complemented by advertising in press.

OOH boards with Range Rover Sport

Change your job for good – an award-winning campaign for Grupa OLX Polska

Graphic showing the Effie award for Media Concept for the OLX Job campaign

The Effie Awards Poland Gala 2023 took place on Tuesday, 7th November. We are very pleased to announce that our “Change your job for good” campaign for OLX Grupa Polska won BRONZE in the Services category.

The award-winning OLX Praca campaign was intended to show that slowing down the market and growing uncertainty do not have to be an obstacle for the growth of job ad website. During the campaign, the number of users from the key TG Gray Collar increased by +16,1% y/y and the number of responses to advertisements +23,5% y/y.
OLX Praca recorded the highest results in awareness, image and business indicators, which clearly indicates the success of the campaign.

The “Change your job for good” campaign was carried out with the participation of Wojciech Mann and broadcasted on television, VOD platforms, radio and Internet.
The DDB Warszawa agency was responsible for the creative concept. Media (TV, radio, VOD) was planned and bought by Media Concept.


Fixly with a new brand hero and brand strategy

Busback ad with Fixly

At the beginning of May promotional campaign of Fixly, the Internet platform for ordering contractors, with over 400 different types of services, was launched.

The new communication under the slogan “Fix Lee, as Fixly for services” presents the brand as a hero who, regardless of the circumstances, always watches over the solution of problems that arise for the individual. Due to the fact that Fixly knows clients’ needs perfectly, Fixly provides a complacency and control over the situation. It makes things happen more efficiently and saves people their precious time.

The campaign uses 6 “, 15” and 30 “spots, which can be viewed on social media and on VOD platforms, as well as busbacks in the 10 largest agglomerations.

Feeders Agency is responsible for the preparation of the spot. The spot was produced by the Warsaw Production and directed by Aurelia Frydrych-Zdanowska and Paweł Zdanowski. Image and sound post-production took place at Film Garden. Media Concept is responsible for the planning and buying the media.

Christmas wishes 2021

Dear customers, friends and colleagues,

The 2021 was full of many challenges.

Together we faced the emerging difficulties.

And together we were happy with the successes we achieved.

It’s time to stop and thank you for another successful year of cooperation and for trust, which you give us.

We wish you all a constant passion for doing this, which brings you real joy and another full year endless possibilities, both professional and private.

Finally, we wish you what is most important – a family atmosphere full of warmth.

May the wishes that we will soon hear from our loved ones come true.

Centra Exide returns once again with the educational campaign – Turn on Eco-thinking

Graphics: Centra-Exide

Used car batteries are waste posing a particular threat to the environment.

Exide Technologies once again promotes pro-ecological behavior and pays attention to the selection of a battery that meets the energy needs of a given car, periodically prophylactic diagnostics, and when it is used up, recycling it.

The campaign started in October and will last until the end of December. The TV campaign includes thematic stations, and the online activity is complemented by the use of graphic advertisements on automotive portals.

Media Concept is responsible for planning, buying and coordinating the media.