In response to the increased demand for quick and effective solutions to stomach problems, especially during the holiday season, Taninal brand conducted an advertising campaign on TV. Taninal, a well-known anti-diarrheal drug, reminded Poles that they do not have to give up on summer adventures, even if they are surprised by unexpected stomach problems.
The summer campaign was conducted in the form of sponsorship broadcast on TV, both on the main nationwide channels and on popular thematic channels, which allowed it to reach a wide group of people in different age.
The advertisement was met with a positive reception, which translated into increased interest in Taninal in pharmacies throughout Poland.