The Effie Awards Poland Gala 2023 took place on Tuesday, 7th November. We are very pleased to announce that our “Change your job for good” campaign for OLX Grupa Polska won BRONZE in the Services category.
The award-winning OLX Praca campaign was intended to show that slowing down the market and growing uncertainty do not have to be an obstacle for the growth of job ad website. During the campaign, the number of users from the key TG Gray Collar increased by +16,1% y/y and the number of responses to advertisements +23,5% y/y.
OLX Praca recorded the highest results in awareness, image and business indicators, which clearly indicates the success of the campaign.
The “Change your job for good” campaign was carried out with the participation of Wojciech Mann and broadcasted on television, VOD platforms, radio and Internet.
The DDB Warszawa agency was responsible for the creative concept. Media (TV, radio, VOD) was planned and bought by Media Concept.