New promotional campaign for Valdinox, a Polish brand of cookware and kitchen tools dedicated to chefs and enthusiasts of culinary arts, has started. By means of an extensive campaign, Valdinox wants to reach the target group who has not yet had the opportunity to test their dishes.
During the campaign, sponsorships will be carried out on television, including TVN’s “Kuchenne Rewolucje” program hosted by Magda Gessler. In addition, product placement and a competition in “Ewa Gotuje” program are planned, broadcasts of individual episodes will be available from October to December 2021 on Polsat.
As part of promotional activities, there will also be a campaign with influencers on YouTube, with the placement of Valdinox products in films of such creators as Ania Bardowska, Tomasz Strzelczyk “Oddasz Fartucha” or Piotr Ogiński from the channel “Kocham Gotować”.
To support the TV campaign, a press campaign has been planned in the most widely read Polish culinary and thematic magazines, incl. Claudia or Moje Gotowanie.
Media Concept is responsible for planning, buying and coordinating the media.