Used car batteries are waste posing a particular threat to the environment.
Exide Technologies once again promotes pro-ecological behavior and pays attention to the selection of a battery that meets the energy needs of a given car, periodically prophylactic diagnostics, and when it is used up, recycling it.
The campaign started in October and will last until the end of December. The TV campaign includes thematic stations, and the online activity is complemented by the use of graphic advertisements on automotive portals.
Media Concept is responsible for planning, buying and coordinating the media.