Uncompromising tradition and future without compromise – image campaign of the electric Jaguar I-PACE

Jaguar is a special brand, firmly embedded in history, and at the same time innovative and experimental. It’s in Jaguar blood to be uncompromising. And so is the electric Jaguar I-PACE, which transcends the boundaries of time and is the British brand’s response to the coming future. It combines the best traditions with the latest technologies and modern design.

The campaign presenting the classic and electric Jaguar includes not only dozens of billboards across the country, but also press ads and a digital campaign using a number of online formats and channels.

The image-building activities were complemented by a special action – a unique program was published on the Onet Facet website, in which a well-known TV presenter looks into the history of the Jaguar brand and tests an electric SUV on the racetrack together with fans of the classic cars. The material can be viewed at this link.

The creative concept of the campaign was prepared by the JUST agency. Media Concept is responsible for planning, buying and coordinating the media.