In April, the Sumin company started the new communication of products from its portfolio. It includes various categories: plant food, plant control and protection, the Zielona Apteka line and sanitary hygiene.
Advertising activities are carried out until mid-June, they include sponsorship of many different programs in national and thematic channels and cooperation with influencers. The aim of the campaign is to increase the awareness of the Sumin brand and to present the portfolio.
Media Concept is responsible for planning, buying and coordinating the media.