Olx shipments – new advertising campaign with the participation of Janusz Chabior

The nationwide campaign was launched on February 15. It promotes a new service- parcels to parcel locker and collection points. Many users were waiting for such a solution.

In the latest campaign, OLX emphasizes that each of us should have a choice of how to pick up the purchased items. We can go for them personally and pursue our goals – for example love for travel or meeting new people at the same time, but we can also choose the option of delivery to parcel locker or collection points. This solution will allow to meet the needs of the fans of the earlier functioning of the service but also lovers of modern methods who value convenience.

The stories show different ways of collecting parcels and the circumstances that accompany them. All have the same punch line – everyone chooses what is best for them and what brings them the most happiness.

Scenes were filmed in different locations  in Poland with the use of drones. Thanks to this, it was possible to obtain the film character of the spots: Our latest campaign was created under the most rock and roll circumstances so far. The whole team got on the bus and we went on tour in search of locations and beautiful views

-says Marcin Sienkowski, Head of Marketing at OLX.

The campaign can be followed on national and thematic TV stations, on the radio (including RMF FM, Radio Zet and Eska) and on VOD platforms. Additionally, over 1,200 InPost parcel locker have been covered with advertising materials.

The communication strategy and the creative concept of the project were prepared by the BBDO agency. Lucky Luciano Pictures is responsible for the production. Post-production: Xantus TV, Juice (audio). Directed by Tadeusz Śliwa, cinematographer Marek Sanak. Media was planned and bought by media agency Media Concept.