In November, Media Concept began a media partnership with Grana, the owner of the Inka brand, launching a new campaign flight that builds on Inka’s 2024/2025 communication.

Launched in mid-November, the campaign features 15-second spots across TV and VOD platforms. In December, the activity will be enhanced with holiday-themed creative adaptations tailored to the seasonal context.

From January onward, the scope of the campaign will expand to digital channels, including YouTube and selected online platforms. TV and VOD placements are scheduled to run through the end of January, while digital activity will continue until the end of April.

On July 1, 2025, Arbiton launched a nationwide advertising campaign broadcast on television and VOD platforms. The activities took place throughout the entire month and aimed to strengthen brand awareness while highlighting the brand’s key product advantage — the exceptional durability of Arbiton floors.

The commercial was built around the slogan “A goooood floor, a strooong floor!”, which reflects the real-life challenges faced by floors in daily household use. The campaign emphasizes the AntiScratch layer used in Arbiton products, which effectively protects the surface against scratches and signs of intensive use.

The campaign also supported performance-driven activities, encouraging audiences to order a free flooring sample on arbiton.pl and test its durability for themselves.

In response to the increased demand for quick and effective solutions to stomach problems, especially during the holiday season, Taninal brand conducted an advertising campaign on TV. Taninal, a well-known anti-diarrheal drug, reminded Poles that they do not have to give up on summer adventures, even if they are surprised by unexpected stomach problems.

The summer campaign was conducted in the form of sponsorship broadcast on TV, both on the main nationwide channels and on popular thematic channels, which allowed it to reach a wide group of people in different age.

The advertisement was met with a positive reception, which translated into increased interest in Taninal in pharmacies throughout Poland.

At the beginning of April, a promotional campaign was launched for the Range Rover Sport – a luxurious hybrid SUV that stands out in its category for its unique off-road capabilities.

Great attention was paid to every detail when designing the Range Rover Sport. RR Sport has a wading depth of up to 90 cm and seven off-road modes to choose from. Current communication under the slogan “Nothing has to be done. Can do anything” presents the car as one for which there are no limits.

The beginning of the campaign was focused on a video format that presented Range Rover Sport and built brand awareness. Then, performance activities were implemented to acquire leads in various digital channels. The campaign also used various outdoor advertising media – from digital screens to a several dozen-meter-long board on the access flyover to Chopin Airport. In May and June, the car is also displayed in the departures area. The entire campaign is complemented by advertising in press.

The Effie Awards Poland Gala 2023 took place on Tuesday, 7th November. We are very pleased to announce that our “Change your job for good” campaign for OLX Grupa Polska won BRONZE in the Services category.

The award-winning OLX Praca campaign was intended to show that slowing down the market and growing uncertainty do not have to be an obstacle for the growth of job ad website. During the campaign, the number of users from the key TG Gray Collar increased by +16,1% y/y and the number of responses to advertisements +23,5% y/y.
OLX Praca recorded the highest results in awareness, image and business indicators, which clearly indicates the success of the campaign.

The “Change your job for good” campaign was carried out with the participation of Wojciech Mann and broadcasted on television, VOD platforms, radio and Internet.
The DDB Warszawa agency was responsible for the creative concept. Media (TV, radio, VOD) was planned and bought by Media Concept.

Source: konkursy.sar.org.pl/nominacje/effie/zg/10848