Fertilizers and plant care products Pokon in March with a nonstandard campaign on television.
The campaign includes a presence in thematic programmes of Maja in Garden and the Academy Gardener (TVN, TVN Meteo) in the form of product placement and sponsorships. The campaign is strengthened by Good Morning TVN.
Media Concept is responsible for media planning and buying and production of promotional materials.
Pokon are Dutch produced fertilizers and plant care products for home and garden, the leader on the Dutch market.