won the order in a pitch in which overcame 12 entities.
promotes the sources of information on European Funds (European Funds portal
and a network of European Funds Information Points). The activities will be
carried out on horizontal portals, Facebook, YouTube and Google.
Quick-drying wood preservative Altax in the promotional campaign.
The campaign objective includes exposure of the biggest advantages of Altax – express drying time and durability. The preservative allows to do renovation work in one day, and after an hour of use, the material is resistant to rain.
The core of the
campaign is the concept of “Polish Championship in the impregnation of
wood on time” and the TV spot with it.
Television is the main medium in the campaign – it consists of nationwide channels and tailored to the target group thematic channels. Media mix is supplemented by press – industry titles: home, interior and garden and building magazines. Advertising actions will continue until the end of August.
specializes in the preparations for wood decoration and protection, such as
preservatives, oils, enamels, lacquers, varnishes, designed for professionals
Media agency Media Concept is responsible for media planning and buying.
promoting Life Festival Oświęcim in digital media.
activities aimed at music lovers interested in concerts and festivals include
tailored to the campaign theme packages of websites (culture, entertainment).
The campaign is complemented by ads in music service Spotify and mobile
services (including muno.pl). The campaign runs from March to mid-June.
multicultural Life Festival Oświęcim is on the market since 2010. The sixth
edition will take place from 17th to 20th June 2015.
and media buying media agency Media Concept is responsible.