Mastery in your execution. Altax

Logo Altax

Quick-drying wood preservative Altax in the promotional campaign.

The campaign objective includes exposure of the biggest advantages of Altax – express drying time and durability. The preservative allows to do renovation work in one day, and after an hour of use, the material is resistant to rain.

The core of the campaign is the concept of “Polish Championship in the impregnation of wood on time” and the TV spot with it.

Television is the main medium in the campaign – it consists of nationwide channels and tailored to the target group thematic channels. Media mix is supplemented by press – industry titles: home, interior and garden and building magazines. Advertising actions will continue until the end of August.

Altax specializes in the preparations for wood decoration and protection, such as preservatives, oils, enamels, lacquers, varnishes, designed for professionals and prosumers.

Media agency Media Concept is responsible for media planning and buying.

Life Festival Oświęcim 2015

Logo Life Festival Oświęcim

Campaign promoting Life Festival Oświęcim in digital media.

Promotional activities aimed at music lovers interested in concerts and festivals include tailored to the campaign theme packages of websites (culture, entertainment). The campaign is complemented by ads in music service Spotify and mobile services (including muno.pl). The campaign runs from March to mid-June.

International, multicultural Life Festival Oświęcim is on the market since 2010. The sixth edition will take place from 17th to 20th June 2015.

For planning and media buying media agency Media Concept is responsible.

Headline Life Festival Oświęcim

Pokon on television

Logo Pokon

Fertilizers  and plant care products Pokon in March with a nonstandard campaign on television.

The campaign includes a presence in thematic programmes of Maja in Garden and the Academy Gardener (TVN, TVN Meteo) in the form of product placement and sponsorships. The campaign is strengthened by Good Morning TVN.

Media Concept is responsible for media planning and buying and production of promotional materials.

Pokon are Dutch produced fertilizers and plant care products for home and garden, the leader on the Dutch market.

Layout Pokon
Laayout Pokon

Ready for Christmas. Drogerie Natura

From November to December lasts Christmas campaign of drugstores Drogerie Natura “Ready for Christmas”.

Promotional activities include radio (radio packages – RMF na MAXXXa, Drapacz Chmur, Zet Total), press (women’s magazines, eg. Naj or Olivia, TV guides, eg. To & Owo), outdoor (citylights, frontlights, billboards) and Internet.

Media agency Media Concept is responsible for media planning and buying.

Billboard Drogerie Natura
Citylight on a bus stop - Drogerie Natura

The first television campaign Fit&Easy

Logo Fit&Easy

In November first television campaign of Fit&Easy salads and vegetable mixes began.

The campaign includes three 15-second spots that are shown on television (TVN thematic channels TVN, Polsat and TVP) and Internet (VoD services).

Two ads are devoted to salad mixes Family and Active, the third shows washed spinach, lamb’s lettuce and arugula. The protagonists of spots are Fit&Easy packages that using situational and verbal humor demonstrate advantages of products (healthy, washed and ready to eat).

Campaign of brands produced by Green Factory Holding lasts from November to December.

Media agency Media Concept is responsible for media planning and buying.