Cross-platform analysis in Analytics: App + Web property

A new type of property is available in Analytics, one of the main tools for online analysis. Until now, you could explore websites or applications separately using Analytics. Currently, there is a third option – analysis of application and website users in one service: Applications + Internet (APP + Web).

The new model places more emphasis on users and events than on sessions – thus changing the current data analysis model. With it, you can collate data from mobile applications and websites in one place. In addition to page views, you can also automatically measure many common internet events, such as scrolling, downloading, and video views. The property can also be used for the websites themselves, it is not necessary to combine data from the application and the website.

The new tool is available in the early beta version: we are currently testing it on our own website to assess whether it is worth implementing this solution at clients in this development phase.