Centra Exide is back with the public educational campaign “Exide – Turn on Eco-thinking”. The face of the action is one of the most famous mechanics in Poland – Adam Klimek, who shows how to care for batteries in a safe way, so that they can be used as long as possible, as well as what their recycling should look like.
The campaign began at the beginning of October and covers: television, Ipla service, automotive press and display advertising on the Internet.
The media goal of the campaign is to build a broad coverage and reach the target group, primarily car owners.
Media agency Media Concept is responsible for buying media and coordinating online and offline activities.