Strength of support during constipation. Radirex Max

Herbapol Wrocław introduced to the advertising communication another medicine from its range – Radirex Max. It is a herbal medicinal product for short-term use in occasional constipation.

The campaign in media was based on a video message. Spot presents women taking Radirex Max, who share their experiences related to taking the medicine.

The reach of the campaign was generated thanks to television. Its strengthening is Internet activities: search engine support and related websites, among others with eating and digestive disorders.Optima Marketing Group is responsible for creative, for the production of the spot Propeller Film, media planning and buying media agency Media Concept.