Quick-drying wood preservative Altax in promotional campaign.
The campaign objective includes exposure of the biggest advantages of Altax – express drying time and durability. The preservative allows to do renovation work in one day, and after an hour of use the material is resistant to rain.
The core of the campaign is the concept of “Polish Championship in the impregnation of wood on time” and the TV spot with it.
Television is the main medium in the campaign – it consists of nationwide channels and tailored to the target group thematic channels. Media mix is supplemented by press – industry titles: home, interior and garden and building magazines. Advertising actions will continue until the end of August.
Altax specializes in the preparations for wood decoration and protection, such as preservatives, oils, enamels, lacquers, varnishes, designed for professionals and prosumers.
Media agency Media Concept is responsible for media planning and buying.