Campaign promoting Life Festival Oświęcim in digital media.
Promotional activities aimed at music lovers interested in concerts and festivals include tailored to the campaign theme packages of websites (culture, entertainment). The campaign is complemented by ads in music service Spotify and mobile services (including muno.pl). The campaign runs from March to mid-June.
International, multicultural Life Festival Oświęcim is on the market since 2010. The sixth edition will take place from 17th to 20th June 2015.
For planning and media buying media agency Media Concept is responsible.