House or flat? From the developer or the aftermarket? In the city center or outside the city? Or maybe in an old, historic tenement house? Such dilemmas are faced by the target group of Otodom (OLX Group), a real estate website. In the new campaign, the diverse offer tailored to each client, which is available at Otodom, was highlighted.
“When buying or renting a property, we ask ourselves a number of questions and face many choices. How many dreams, so many possibilities – we hear in the ad. And it is true, but regardless of preferences, even very unusual ones, we can find a dream house or apartment on our website, ”says Agata Polińska, Head of Marketing and C2C Otodom.
Spot, the main format used in the campaign, will be shown, among others in Polsat, TVN and thematic channels (eg Domo+ and Discovery), as well as on VOD. Otodom has also planned activities in social media, and the website itself will feature guide articles.