Used car batteries pose a serious threat to the environment. For several years, Centra Exide has been conducting an awareness campaign on how to handle used equipment so as not to harm the environment and how to reuse its raw materials in recycling. On the dedicated website akumulator.pl you can find a handful of useful tips, not only about used products, but also tips on choosing a new car battery, proper use of it or safe driving.
The campaign started in October and will run until January. The campaign includes thematic stations, and online activities: banner advertising on automotive websites.
Media Concept agency is responsible for planning, buying and coordinating the media.