Employment intermediary Mondi Polska offers help in finding a job in Germany and thus increasing life standard.
The idea of the campaign is based on telling the success story of a pair of employees who, thanks to an intermediary, found a job in Germany, moved there and changed their lives. It is a 100% true story presented using an advertising spot.
The campaign plan assumes two media goals – building the reach for the video spot and generating traffic
on the page where one can find more details about the history of the couple and job offers in Germany.
Media used in the campaign:
• video advertising on YouTube and Google Display Network
• graphic ads on websites with job offers for abroad
• advertisements on smartphones addressed to people interested in working in Germany who actively use the job search app
• advertising on LED screens in means of public transport in Poznań and trains of Koleje Wielkopolskie
Media agency Media Concept is responsible for media buying and the coordination of online and offline activities.