At the end of March, the third edition of the conference organized by TVN took place. Its main topic was the importance of television in contemporary media mixes. The event was targeted at media agencies, advertisers and broadcasters.
The speakers’ speeches and their presentations are already available on the TVN Media website: tv.tvnmedia.pl/konferencja/. We recommend them as a source of knowledge about contemporary media and as an inspiration for marketing activities.
From the point of view of the media agency and media planning, we encourage you to read 3 presentations:
- Jenni Romaniuk “Reaching out to build a strong Brand Identity”
- Leslie Wood “Five Keys of Effective Advertising”
- Karen Nelson-Field “Not all Reach is Equal”