In November first television campaign of Fit&Easy salads and vegetable mixes began.
The campaign includes three 15-second spots that are shown on television (TVN thematic channels TVN, Polsat and TVP) and Internet (VoD services).
Two ads are devoted to salad mixes Family and Active, the third shows washed spinach, lamb’s lettuce and arugula. The protagonists of spots are Fit&Easy packages that using situational and verbal humor demonstrate advantages of products (healthy, washed and ready to eat).
Campaign of brands produced by Green Factory Holding lasts from November to December.
Media agency Media Concept is responsible for media planning and buying.