Due to the approaching date of tax settlements for the previous year, the City of Poznań urges to settle PIT in Poznań using online advertising.
The task of the online media campaign is to generate ad impressions primarily on thematic portals (transport, job, adverts) and redirect to the landing page – glanc.poznan.pl. Glanc is a new service of the Poznań City Hall, which helps residents to take care of their formal matters. It shows for example how to change the place of PIT settlement via the Internet.
The campaign uses large formats (screenings, double and triple billboards), mobile ads (rectangle and mobiboard) and mailings. The ads are graphically matched to the layout of the landing page (below the screen just from the page):
Media agency Media Concept is responsible for media buying and the coordination of online activities.