The campaign of the Ministry of Infrastructure and Development

Logo Ministerstwo Inwestycji i Rozwoju

Media Concept won the order in a pitch in which overcame 12 entities.

The campaign promotes the sources of information on European Funds (European Funds portal and a network of European Funds Information Points). The activities will be carried out on horizontal portals, Facebook, YouTube and Google.

Senior Ticket. PEKA

The campaign encouraging people 65 to 69 years old to take advantage of the Senior Citizen Ticket.

From 1st November 2015 in Poznan there will be a new annual ticket (valid 366 days) that seniors will be able to purchase at a price of 50 zł, for their personal PEKA card.

The campaign was planned in local radio and local newspapers.

Press ad layout Bilet Seniora PEKA

Mastery in your execution. Altax

Logo Altax

Quick-drying wood preservative Altax in the promotional campaign.

The campaign objective includes exposure of the biggest advantages of Altax – express drying time and durability. The preservative allows to do renovation work in one day, and after an hour of use, the material is resistant to rain.

The core of the campaign is the concept of “Polish Championship in the impregnation of wood on time” and the TV spot with it.

Television is the main medium in the campaign – it consists of nationwide channels and tailored to the target group thematic channels. Media mix is supplemented by press – industry titles: home, interior and garden and building magazines. Advertising actions will continue until the end of August.

Altax specializes in the preparations for wood decoration and protection, such as preservatives, oils, enamels, lacquers, varnishes, designed for professionals and prosumers.

Media agency Media Concept is responsible for media planning and buying.

Life Festival Oświęcim 2015

Logo Life Festival Oświęcim

Campaign promoting Life Festival Oświęcim in digital media.

Promotional activities aimed at music lovers interested in concerts and festivals include tailored to the campaign theme packages of websites (culture, entertainment). The campaign is complemented by ads in music service Spotify and mobile services (including The campaign runs from March to mid-June.

International, multicultural Life Festival Oświęcim is on the market since 2010. The sixth edition will take place from 17th to 20th June 2015.

For planning and media buying media agency Media Concept is responsible.

Headline Life Festival Oświęcim

Pokon on television

Logo Pokon

Fertilizers  and plant care products Pokon in March with a nonstandard campaign on television.

The campaign includes a presence in thematic programmes of Maja in Garden and the Academy Gardener (TVN, TVN Meteo) in the form of product placement and sponsorships. The campaign is strengthened by Good Morning TVN.

Media Concept is responsible for media planning and buying and production of promotional materials.

Pokon are Dutch produced fertilizers and plant care products for home and garden, the leader on the Dutch market.

Layout Pokon
Laayout Pokon