The courier company GLS with the first advertising campaign.

Emotional video spot that fits the trend human to human is the main advertising format of the campaign.

Broad reach actions include television, Internet (e.g. VoD services, e-commerce sites) and press (industry magazines).

The campaign was planned and bought by Media Concept, strategy and creation were prepared by Just agency.

Media Concept won the order in a pitch in which overcame 12 entities.

The campaign promotes the sources of information on European Funds (European Funds portal and a network of European Funds Information Points). The activities will be carried out on horizontal portals, Facebook, YouTube and Google.

The campaign encouraging people 65 to 69 years old to take advantage of the Senior Citizen Ticket.

From 1st November 2015 in Poznan there will be a new annual ticket (valid 366 days) that seniors will be able to purchase at a price of 50 zł, for their personal PEKA card.

The campaign was planned in local radio and local newspapers.

Quick-drying wood preservative Altax in the promotional campaign.

The campaign objective includes exposure of the biggest advantages of Altax – express drying time and durability. The preservative allows to do renovation work in one day, and after an hour of use, the material is resistant to rain.

The core of the campaign is the concept of “Polish Championship in the impregnation of wood on time” and the TV spot with it.

Television is the main medium in the campaign – it consists of nationwide channels and tailored to the target group thematic channels. Media mix is supplemented by press – industry titles: home, interior and garden and building magazines. Advertising actions will continue until the end of August.

Altax specializes in the preparations for wood decoration and protection, such as preservatives, oils, enamels, lacquers, varnishes, designed for professionals and prosumers.

Media agency Media Concept is responsible for media planning and buying.

Campaign promoting Life Festival Oświęcim in digital media.

Promotional activities aimed at music lovers interested in concerts and festivals include tailored to the campaign theme packages of websites (culture, entertainment). The campaign is complemented by ads in music service Spotify and mobile services (including muno.pl). The campaign runs from March to mid-June.

International, multicultural Life Festival Oświęcim is on the market since 2010. The sixth edition will take place from 17th to 20th June 2015.

For planning and media buying media agency Media Concept is responsible.