MAPPING 3D: VW Passat Show
AMBIENT:
Shows in shopping centers based on a three-dimensional projection carried out on the car and in its surroundings, thanks to which illusions arose – from realistic car movement, through changing the environment, to building or disappearing objects
CREATING IMAGE: Visible formats
INTERNET:
Context targeting to the theme of lifestyle, travel, business, society.
The use of mobile channels
PRESS:
Large, image formats
REACH: Must have in image building
TELEVISON:
Spot campaign
OUTDOOR:
Strengthening reach in agglomerations through large, image formats
CONTEST: Escaping the advertising clutter
Radio competition “Test Innovations” realized on the air and in cooperation with the strongest station in the target group – Radio Zet. The participants of the competition were faced with the difficult task of inventing interesting innovations that they would see in the new VW Passat
