On July 1, 2025, Arbiton launched a nationwide advertising campaign broadcast on television and VOD platforms. The activities took place throughout the entire month and aimed to strengthen brand awareness while highlighting the brand’s key product advantage — the exceptional durability of Arbiton floors.
The commercial was built around the slogan “A goooood floor, a strooong floor!”, which reflects the real-life challenges faced by floors in daily household use. The campaign emphasizes the AntiScratch layer used in Arbiton products, which effectively protects the surface against scratches and signs of intensive use.
The campaign also supported performance-driven activities, encouraging audiences to order a free flooring sample on arbiton.pl and test its durability for themselves.