SGB banks are presented as institutions close and friendly to customers.
The activities are conducted under the motto “In the world where the money is value, we remember about people”.
High reach emissions include large nationwide channels (TVP 1,2, Polsat, TVN) and thematic channels. In the campaign, traditional advertising spots have been complemented by sponsorships.
Media Concept is responsible for media planning and buying, Men at Work for creative work.