SGB image campaign

SGB banks are presented as institutions close and friendly to customers.

The activities are conducted under the motto “In world where money is value, we remember about people”.

High reach emissions include large nationwide channels (TVP 1,2, Polsat, TVN) and thematic channels. In campaign traditional advertising spots have been complemented by sponsorships.

Media Concept is responsible for media planning and buying, Men at Work for creative work.