Nesperta has launched a new brand of hybrid nail polish – hi hybrid. This brand is aimed at young girls who want to ensure a great and lasting look of their nails without leaving their homes. Launch of the brand was accompanied by a number of activities, including ATL, social-media channels, the Internet and press.
Introducing hi hybrid on the market was accompanied by consistent communication, emphasizing the brand’s assumptions and its message. Media agency Media Concept is responsible for the preparation of media strategy for the brand and the buying the media.
Following agencies were also involved in the creation of the brand and preparation of the campaign: bna, Grandes Kochonos Digital, GoldenSubmarine, The Polaks, Tailor Made PR, Proxy Media, GoldPosition.pl, Bold.