Media Concept

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Media Concept

Case studies - Pharmacy

Hepatil "You only have one liver"
The Idea  /The Challenge:
We faced the challenge of becoming the market leader and generating sales growth at least twice as fast as the market’s growth. The task was anything but easy, because competitive brands enjoy very strong awareness among female consumers and a long tradition on the Polish market.
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Aviomarin
The Idea/ The Challenge
The campaign’s goal was to build the brand’s image as an effective and safe medication against motion sickness.
The challenge consisted in a relatively small budget, the legal constraints accompanying the promotion of this type of product and a non-existent website.
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