Media Concept

Media Concept

Case studies - Beer

Specjal Beer
The Idea / the Challenge
The campaign’s goal was to promote the Specjal brand in the context of sponsoring the “Battle of Grunwald” event.

The challenge? The campaign was a local one, which involved a limited number of available Out of Home media. Therefore we had to look for non-standard solutions ensuring the desired reach and differentiating the advertising message.