Media Concept

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Media Concept

Case studies - Automotive

The VW Passat “Innovations”
The Idea / The Challenge:
Our task consisted in creating an image for the new VW Passat as the most innovative car in its class. At the same time we had to bear in mind that the related communication had been to a large extent owned by the competitors
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Launching the new VW Polo to the market
The Idea / The Challenge:
Our task consisted in presenting the new VW Polo, at the same time rejuvenating its image. Previously, the car had been perceived as a reliable German car for the older user.
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